Industry News

Consumer Packaged Goods Marketers Strategically Increase Coupon Mix and Adjust Tactics

First-half 2013 coupon trends are tale of food vs. non-food

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Valassis released mid-year 2013 coupon facts that indicate consumer packaged goods (CPG) marketers have continued to strategically evolve their mix of coupons offered, including which products are promoted with coupons, how consumers receive coupons and various tactical offer-level changes. The U.S. Mid-year 2013 CPG Coupon Industry Facts Report prepared by NCH Marketing Services Inc., a Valassis subsidiary, reveals a 1.8% increase in coupon distribution, driven by an increase in the non-food...

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